In its annual study of buying behavior and attitudes, the telco found that 70% of drivers were
either interested in using, or already were using, connected car services, while 80% of consumers
expected that they would ultimately be have the access to the same connected experience in their
vehicle as they would in their home via a mobile device.
In fact, around half of consumers now consider connected features, such as built-in connectivity
and the ability to plug-in a smartphone, a key part of their next car purchase. Other features,
including increased safety, early warning systems and smarter navigation, are cited as the most
popular with nearly three-quarters (73%) of drivers listing safety and diagnostics components as
the most important.
“I also think vehicle-to-vehicle communication is going to grow very quickly in the next
five years. The beauty of that technology is that the communication protocol can be used for a
host of other services beyond vehicle communication, so it benefits the wider infrastructure too,”
said Kia Motors...